Practice Leader – Marketing
Rajmohan is a marketing consultant specializing in software and services-based organizations. With over 25 years of well-consolidated expertise in business development, sales, marketing, consulting, and technology, Raj has worked with innumerable small andmedium organizations to elevate their brand identity.
Raj realized quite early in his career that his passion was in creating ripples of curiosity and excitement among the audience through the magic of marketing. He hence developed expertise in marketing and in selling information technology (IT)-related products, services, and solutions across the entire IT landscape for more than 2 decades. Raj’s vantage point in marketing helps TSS in defining both corporate and business strategy functions.
- Expertise in running offshore marketing process for North American and Europe regions
- Developed strategic marketing plans and executions for IT, ITES, KPO and BPO organizations
- Executed go-to marketing campaigns for SME companies along with large techbrands such as IBM, Intel, Microsoft and SAP
- Expertise in building the strategy framework, road map, and team, and spearheading implementation, for competitive intelligence units
Area of Expertise
- Business Planning
- Strategic Marketing
- GTM – Technology & Services
- Content Marketing
- Corporate Re-branding
- Master of Arts (Economics) from Kerala University
- Post Graduate Management studies from Bharatiya Vidhya Bhavan & Indian Institute of Management, Kozhikode